JOURNAL / NOTES FOR BETTER BRIEFS

Ideas for better projects.

Practical notes on pricing, process and choosing the right visual approach.

Planning · 2026.07.26

How do you make complex technology easier to understand?

A practical approach to information design using diagrams, illustration, comics and animation without losing technical accuracy.

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Creative Direction · 2026.07.26

2D or 3D animation: which should you choose?

Compare 2D, 3D and hybrid production through visual goals, workflow, budget and long-term use.

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Pricing · 2026.07.26

What determines illustration pricing?

A practical guide to usage, quantity, visual detail, revisions and licensing, with a checklist for a clearer illustration estimate.

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