Brand & Graphic Design
Logos, key visuals, print and digital creative, carried through to logo motion as one coherent brand expression.
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Designed around
what you need to say.
KENIKO uses Adobe Illustrator and Photoshop for logos, visual identity, key visuals, campaigns, brochures, posters, packaging and social or web graphics. Finished identity and graphic systems can continue into After Effects logo motion, film, web and animation through the same creative direction.
Challenges
Clarifying how the brand should look / creating a logo that communicates the offer / reconnecting fragmented materials / building one direction across advertising, web and print / bringing a logo into motion
Deliverables
Logo design / visual identity / key visuals / campaign and promotional graphics / brochures, posters and packaging / social and web creative / logo motion
Process
Discovery → Brand and use definition → Direction proposals → Design development → Application review → Motion when required → Organized delivery
Timeline
Logos and key visuals typically take three to five weeks, brand starter systems six to ten weeks, and logo motion two to three weeks.
Connected across
disciplines.
Illustration worlds can continue into comics and animation, narrative structure can shape film and web, and graphic identity can move across screens. Because the disciplines share one production direction, the expression stays coherent across media.
Models for
planning.
Quotes reflect deliverables, direction count, media, print specifications, usage, guidelines and motion requirements. Four reference models are shown below.
REFERENCE MODEL 01
Logo design
- ASSUMPTION
- A core logo system developed from the business, product or project positioning.
- INCLUDED
- Discovery / 2 directions / logo design / color and monochrome / core vertical and horizontal variants / 2 revision rounds / AI, PDF, SVG and PNG
- NOT INCLUDED
- Naming / trademark and similarity searches / character design / detailed guidelines / print or web production / copyright assignment
- REVISIONS
- Approximately 2
- LEAD TIME
- From 21 days
- TAX
- Tax excluded
REFERENCE MODEL 02
Key visual or graphic
- ASSUMPTION
- One primary graphic for a campaign, website, event or product communication.
- INCLUDED
- Use and content review / 2 composition directions / Illustrator and Photoshop design / core copy placement / 2 revision rounds / print and web-ready files
- NOT INCLUDED
- Copywriting / photography / complex original illustration / multiple format versions / printing / copyright assignment
- REVISIONS
- Approximately 2
- LEAD TIME
- From 21 days
- TAX
- Tax excluded
REFERENCE MODEL 03
Brand starter system
- ASSUMPTION
- A practical logo, color, type and usage foundation designed for consistent application across media.
- INCLUDED
- Discovery / brand direction / logo / color palette / recommended type / core graphic elements / business card or social template / concise guide / 2 revision rounds
- NOT INCLUDED
- Naming / trademark searches / full brand research and strategy / photography / website / complete packaging / extensive guidelines / copyright assignment
- REVISIONS
- Approximately 2
- LEAD TIME
- From 45 days
- TAX
- Tax excluded
REFERENCE MODEL 04
Logo motion
- ASSUMPTION
- Approximately five seconds of After Effects motion for a supplied logo or an identity created by KENIKO.
- INCLUDED
- Use review / motion direction / simple storyboard / After Effects animation / basic SFX / 2 revision rounds / transparent MOV, MP4 and GIF
- NOT INCLUDED
- Logo design / 3D motion / original music / multiple versions / editable project files / copyright assignment
- REVISIONS
- Approximately 2
- LEAD TIME
- From 14 days
- TAX
- Tax excluded
Reference prices assume the scope shown above. We confirm requirements first and provide a formal quote, including any additional costs, before production begins.
PAYMENT METHOD & SCHEDULE
Payment is available by bank transfer or card through Stripe. Standard projects are normally billed 50% on order and 50% before final delivery. Small or short assignments may be billed in full in advance, while larger or longer projects may use 30% on commencement, 40% at an agreed review milestone and 30% before final delivery. Monthly services are billed each month by bank transfer or Stripe. The formal quote and contract confirm the applicable terms.